PACKAGING AND SHAPE
Design, shape and graphics in packaging strategies
The container communicates the content.
The role of packaging is very important, packaging is in fact the first physical contact with the customer.
The opening system has become an opportunity to retain the consumer and consolidate the perception of the brand.
Be careful though, it can become a double-edged sword if it is not managed with due care.
The perfect packaging must have specific characteristics.
What I recommend is therefore to study different packaging solutions that minimize volumes.
This will allow you first of all to save but also to improve the reputation of the brand that will become eco-friendly.
Designing and structuring an adequate packaging strategy means anticipating, calculating and amortizing all the dynamics related to the warehouse, the transport to storage and in-store sales of the product. You therefore need not only a good graphic design, but also a strategist able to foresee and refine all the possible variations in the life of the product.
Take the first step by contacting me for a chat. The rest will be easy.